We do drugs.
Pharma is complex and heavily regulated; change is slow and difficult. But that doesn’t give us permission to settle for the established and the obvious. OK can never be good enough. We dare to be different, striving for new, innovative solutions and fresh, challenging thinking.
So where do we shine.
Unifying Brand Positioning
We successfully assisted a client in developing a unified and compelling positioning in an unrecognised disease space, catering to the needs of both HCPs and patients.
NPD Strategy And Forecasting
We measured the size and nature of the opportunity for a new product, helping our client determine their NPD strategy and informing their business planning and forecasting models.
Tailored Comms Strategy
For an existing brand with expanding indications and new audiences we tailored a comms strategy which catered for unprecedented specialty needs whilst retaining a unified brand promise.
