Simpson Carpenter are Aura Awards 2026 Breakthrough Agency Finalists

Simpson Carpenter shortlisted for AURA’s Breakthrough Agency Award
We are proud to share that Simpson Carpenter has been shortlisted for AURA’s Breakthrough Agency Award.
This award recognises agencies that have made a strong impression on AURA members over the past year. For us, that makes the nomination especially meaningful: this award was exclusively voted-for by client-side members, so to be recognised by the people who use research to inform decisions is something we value greatly.
Over the last 12 months, we have had the chance to share more of our work and our approach with the AURA community. That has included new methods such as Quasai, but also the day to day craft that matters just as much: understanding clients’ commercial questions, designing research carefully, telling the story clearly, and helping teams act on what they learn.
A huge thank you to the clients who have trusted us with important challenges, to the participants who have shared their views so openly, and to the Simpson Carpenter team for the care, rigour and energy they bring to the work.
We are grateful to AURA for creating space for agencies and client teams to learn from each other and pleased to be recognised alongside so much thoughtful work across the shortlist.