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Our thinking

Simpson Carpenter are Aura Awards 2026 Agency of the Year Finalists

Simpson Carpenter shortlisted for AURA’s Agency of the Year

We are proud to share that Simpson Carpenter has been shortlisted for AURA’s Agency of the Year.

This recognition means a great deal because The Auras awards are rooted in what matters most to client-side insight teams: trusted relationships, clear communication and work that helps organisations make better decisions. Those are things we care deeply about: strong research is all about the client, not about us. That involves understanding the client’s agenda, asking better questions, finding the story in the evidence, and helping insight travel through a business in a way that creates action.

Over the past year, we have been proud to work with clients across a wide range of categories and challenges, from long standing strategic questions to new approaches such as Quasai, our avatar moderated research fieldwork platform. Across all of it, the aim has been the same: to be useful, thoughtful and rigorous partners.

A huge thank you to our clients for their trust, openness and collaboration, and to the Simpson Carpenter team for the intelligence and care they bring to every project.

Thank you also to AURA for championing the role of insight and the partnerships that help it have impact. Congratulations to all the agencies shortlisted this year; it is a privilege to be recognised among them.